The Jade Hare: Purer Nicotine, Purer World
In Chinese legend the Jade Hare (Yutu) lives on the moon, patiently preparing an elixir. Our name and our rabbit-in-the-moon logo carry the same idea: careful, scientific work to create something pure.
Purer nicotine, purer world
JADEHARE was founded to rethink how adults consume nicotine. Instead of nicotine extracted from tobacco leaf, we use synthetic nicotine made in the laboratory, with purity up to 99.999%. That removes the tobacco plant and its by-products from the product entirely.
Delivered orally in a pouch, nicotine is taken in without combustion or vapor, so there is no tar, no smoke and no second-hand smoke for the people around you. To be pure is to be JADEHARE.
One pouch, a world of flavor
Years of flavor blending have taught our team to recreate the flavors nature gives us: herbs, fruits and vegetables. With layer-by-layer coating, those flavors are released slowly, one layer after another, for a taste that stays close to nature.
We work through every detail of our products, from the purity of the nicotine to the softness of the fleece, because our products only earn a place in someone's day if they are genuinely good.
A rabbit with character
From the minimalist rabbit on our classic white cans to the desert-cowboy hare of the BLAST range, the JADEHARE rabbit gives every line its own personality and gives our partners a brand consumers recognise.
A smoke-free future, built together
Our vision is an ecosystem of tobacco-free nicotine pouches that gives adult smokers a real alternative to cigarettes and removes second-hand smoke from shared spaces. We cannot do it alone: we work with brands, distributors and partners who share that goal.
Join the JADEHARE networkStart your nicotine pouch project
Tell us your market, volume and the products you are interested in. We reply with pricing, MOQ and a sample plan within one business day.
- 1Send your briefMarket, volume, flavors, packaging
- 2Quote & sample planPrice, MOQ and lead time
- 3Free samplesTest flavors and strengths
- 4ProductionApprove and go to mass production
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