Build a strength ladder
Consumers like to move up or down within a brand they trust. A range of three or four strengths covers light, regular and strong users without overcomplicating your line-up.
- Light: 6–8 mg
- Regular: 10–12 mg
- Strong: 14 mg
- Extra strong: 19 mg
Custom strengths
For OEM projects we formulate the nicotine content you need, including lower levels for markets with nicotine limits and stronger levels where they are permitted. Tell us your market so we can advise on the strengths that are allowed and popular there.
Consistent strength, batch after batch
Synthetic nicotine at up to 99.999% purity has no tobacco-specific impurities, which makes strength easier to control than with tobacco-derived nicotine. Each production batch is checked before it leaves the factory.
| Strength per pouch | mg per gram | Typical positioning |
|---|---|---|
| 6 mg | 10.9 mg/g | Light / entry level |
| 8 mg | 14.5 mg/g | Light to regular |
| 10 mg | 18.2 mg/g | Regular |
| 12 mg | 21.8 mg/g | Regular to strong |
| 14 mg | 25.5 mg/g | Strong |
| 19 mg | 34.5 mg/g | Extra strong |
