WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Nicotine strength

12 mg Nicotine Pouches

Regular-to-strong. Popular for capsule pouches where flavor intensity is the hero.

  • 12 mg per pouch
  • ≈ 21.8 mg/g
  • 5 flavors in stock range

JADEHARE strength ladder

Most brands build a range of 3–4 strengths so consumers can step up or down within the brand.

Strengthmg per gram (0.55 g pouch)PositioningStandard SKUs
6 mg10.9 mg/gLight strength. A common entry point for new adult pouch users and for markets with lower nicotine limits.Grape (White Pouches), Lemon (White Pouches), Ice Cream (White Pouches), Doublemint Icing (BLAST Capsule), Orange Mango (BLAST Capsule), Apple Juice (BLAST Capsule), Chocolate Coffee (BLAST Capsule), Pineapple Mango (BLAST Capsule)
8 mg14.5 mg/gLight-to-regular strength. A balanced everyday level for most adult consumers.Spearmint (White Pouches), Coconut (White Pouches)
10 mg18.2 mg/gRegular strength. Often the core of a range, sitting between light and strong SKUs.Tropic Breeze (White Pouches), Red Fruits (White Pouches)
12 mg21.8 mg/gRegular-to-strong. Popular for capsule pouches where flavor intensity is the hero.Doublemint Icing (BLAST Capsule), Orange Mango (BLAST Capsule), Apple Juice (BLAST Capsule), Chocolate Coffee (BLAST Capsule), Pineapple Mango (BLAST Capsule)
14 mg25.5 mg/gStrong. For experienced adult users of nicotine pouches or traditional snus.Coffee (White Pouches), Ice Cool (White Pouches)
19 mg34.5 mg/gExtra strong. Our highest standard strength, for experienced adult nicotine users only.Energy (White Pouches)

Need a different level? Custom nicotine strengths for OEM.

12 mg nicotine pouches: FAQ

What does 12 mg mean on a nicotine pouch?

12 mg is the amount of nicotine in each pouch. JADEHARE pouches hold 0.55 g of fill, so 12 mg per pouch is about 21.8 mg of nicotine per gram of pouch content. Some markets label strength per gram, so check which unit your market requires.

Which JADEHARE nicotine pouches come in 12 mg?

Doublemint Icing BLAST Capsule Nicotine Pouches, Orange Mango BLAST Capsule Nicotine Pouches, Apple Juice BLAST Capsule Nicotine Pouches, Chocolate Coffee BLAST Capsule Nicotine Pouches, Pineapple Mango BLAST Capsule Nicotine Pouches are available in 12 mg as standard. Any of our flavors can be produced at 12 mg for private label orders where local rules allow.

Who is 12 mg nicotine pouch strength for?

Regular-to-strong. Popular for capsule pouches where flavor intensity is the hero. Strength choice should follow the rules and consumer profile of your target market.

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  3. 3
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