What Are Capsule Nicotine Pouches? How Click Pouches Work

Capsule nicotine pouches, also called click or burst pouches, are nicotine pouches with a small flavor bead inside the fill. Squeezing the pouch breaks the bead with an audible click and releases a second flavor, so one pouch moves from a base flavor to a brighter or cooler note. Brands use the format to stand out in a category where many ranges look and taste alike.

How does the flavor capsule work?

The capsule is a small sphere with a liquid flavor core inside a thin shell. Across the industry, shells are commonly made from gelatin or a plant-based material such as alginate. The principle is the same as other crushable flavor beads used in consumer goods.

In a nicotine pouch, it works in four stages:

1. Filling: during production, one capsule is placed in each pouch together with the nicotine fill.
2. Before the click: the shell keeps the capsule flavor sealed off, so the user tastes only the base flavor.
3. The click: the adult user squeezes the pouch, the shell breaks and the liquid spreads into the fill.
4. After the click: the second flavor mixes with the base for a new taste profile.

Because the user decides when to burst the bead, the flavor change happens on their timing. Sealing the second flavor inside a shell also protects volatile notes, such as cooling or juicy top notes, until they are released.

How is a capsule pouch different from a regular white pouch?

Feature	Classic white pouch	BLAST capsule pouch
Flavor stages	One	Two (base plus burst)
User interaction	None	Squeeze to burst the bead
Pouches per can	20	16
Standard strengths	6, 8, 10, 14, 19 mg	6 and 12 mg
Fill weight	0.55 g	0.55 g
Nicotine	Synthetic, up to 99.999% purity	Synthetic, up to 99.999% purity
Production	Standard filling	Filling plus capsule insertion and checks
Shelf life	18 months below 20 °C	18 months below 20 °C

Figures are for the JADEHARE classic white and BLAST capsule ranges.

Why do brands add capsule pouches to their range?

• Differentiation. Most pouch ranges are built on mint. A capsule SKU gives retailers and consumers something that looks and works differently.
• Two flavors in one SKU. A single can covers a flavor pairing, such as orange with mango, without adding a second SKU.
• A flavor refresh on demand. The burst note can be released later, so the flavor feels new again.
• Range extension without new strengths. A capsule line adds interest to a range without stretching the strength ladder.
• Premium positioning. The extra technology supports a higher price tier on shelf, if that fits your brand.
• An easy story at the counter. The click is simple to explain, which gives retail staff a talking point.

What are the BLAST capsule pouch specifications?

• Nicotine: synthetic, tobacco-free, purity up to 99.999%
• Strengths: 6 mg and 12 mg per pouch
• Pouches per can: 16
• Fill weight: 0.55 g per pouch
• Capsule: one burstable flavor bead per pouch
• Pouch material: food-grade non-woven fleece
• Can: PP round can with a two-layer lid compartment for used pouches
• Shelf life: 18 months, stored below 20 °C

The five standard flavors each pair a base with a different burst note:

Flavor	Base flavor	After the click
Doublemint Icing	Fresh mint with a subtle herbal note	Ice-cold spring-water cooling
Orange Mango	Juicy, sweet orange	Fresh mango juice
Apple Juice	Green apple, sweet and sour	Freshly pressed apple juice
Chocolate Coffee	Rich chocolate, sweet and slightly bitter	Deep coffee, like a mocha
Pineapple Mango	Bright pineapple and mango	Refreshing mango juice

See the full range on the BLAST capsule nicotine pouches page.

Which strength works best with capsule pouches?

Capsule pouches are flavor-led, so they sit well in the regular part of a strength ladder. 12 mg is a popular level for capsule pouches where flavor intensity is the hero, while 6 mg suits lighter positioning and markets with lower nicotine limits. The capsule changes the flavor, not the nicotine content. Our strength guide for brands shows how a capsule line fits next to a classic range.

What should brands check before launching capsule pouches?

• Capsule integrity. Ask how the manufacturer checks for missing or broken capsules during production, and agree an acceptable defect rate.
• Transport and storage. Heat and pressure in transit can affect capsules. Keep stock below 20 °C and specify cartons that protect the cans.
• Pouch count. With 16 pouches per can instead of 20, compare price per pouch, not only price per can, when you set shelf prices.
• Flavor rules. In the EU, flavor capsules are already banned in cigarettes under the Tobacco Products Directive. Check with local counsel whether your market restricts capsules or characterising flavors in nicotine pouches, as rules stand in 2026.
• Labelling. Describe the capsule accurately, add a simple “squeeze to click” instruction, and avoid flavor names or imagery that could appeal to minors.

Can capsule pouches be made for a private label brand?

Yes. For OEM projects, the base flavor, the capsule flavor, the strength and the can design can all be developed to your brief, or you can start from one of the five existing pairings as a white label SKU. A single capsule SKU also works well as the differentiator in a range that is otherwise classic white pouches, as described in how to start a nicotine pouch brand. See our OEM and private label service for how projects run.

Try BLAST samples

The click is easier to judge in hand than on paper. Contact us with your company details and target market, and we will send BLAST capsule samples in 6 mg and 12 mg so you can test the format with your buyers.