WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Market guide · Canada

Nicotine Pouch Regulations in Canada: Importer Guide

Canada regulates nicotine pouches as health products, not consumer goods. Only pouches licensed by Health Canada may be sold, they are limited to 4 mg and mint or menthol, and they are sold through pharmacies.

  • Medicine route only
  • Min. age: 18+ label statement; provincial rules may add more
  • Last reviewed 16 October 2026

Importer guide, not legal advice. Last reviewed 16 October 2026 against the primary sources linked on this page. Rules change often: confirm every point with the regulator or local counsel before you order. Points markedVerify locally could not be confirmed against a primary source.

Canada at a glance

Last reviewed 16 October 2026
Status
Medicine route only
Legal status & classification
Health products: only Health Canada-licensed pouches of 4 mg or less, sold through pharmacies.
Minimum age
18+ label statement; provincial rules may add more
Nicotine strength limit
4 mg per pouch for non-prescription products
Flavor rules
Mint, menthol or mint-menthol only
Labelling & health warnings
Bilingual NHP label with NPN and nicotine warning
Notification & registration
NNHPD product licence (NPN) plus site licence
Import documents & HS code
Licensed products only; non-compliant shipments can be seized
HS code
2404.91.00.90 (Customs Tariff, for oral application, other; MFN free (2026))
JADEHARE SKUs that fit
None as standard (6–19 mg, multi-flavor range)

Legal status & classification

  • Health Canada says nicotine pouches need Health Canada authorization to be legally sold, and that authorized pouches are not for recreational use.Health Canada 1
  • Since 14 January 2026, a buccal pouch with 4 mg or less of nicotine per dosage unit is a non-prescription natural health product; above 4 mg it is a prescription drug.Health Canada 2
  • The Supplementary Rules Respecting Nicotine Replacement Therapies Order (SOR/2024-169), in force since 28 August 2024, sets extra rules on sale, flavors, labelling and advertising.Justice Laws 3
  • Pouches must be sold by a pharmacist, or a person under a pharmacist’s supervision, and kept out of customer self-selection.Justice Laws 3Canada Gazette 4

Minimum age

  • The Order requires a label statement that the product is intended for people 18 years of age or older.Justice Laws 3
  • Provinces can add their own age and retail rules.Verify locally

Nicotine strength limit

  • Health Canada states that no authorized nicotine pouch in Canada contains more than 4 mg of nicotine per dose.Health Canada 1
  • A pouch above 4 mg per dosage unit would be a prescription drug.Health Canada 2

Flavor rules

  • Nicotine replacement therapy products may not be manufactured or sold with any flavor other than mint, menthol or a combination of the two.Justice Laws 3

Labelling & health warnings

  • Licensed products carry an eight-digit Natural Product Number (NPN) on the label.Health Canada 1
  • The principal display panel of the inner and outer labels must show “WARNING: Nicotine is highly addictive.” and “AVERTISSEMENT : La nicotine crée une forte dépendance.” in at least 6-point sans-serif type, black on white.Justice Laws 3
  • Required label information must be shown in English and French. New NHP labelling rules, including the Product Facts table, apply by 22 June 2028.Justice Laws 5Health Canada 6
  • Advertising may only promote use for smoking cessation, must not appeal to young persons and must carry a set bilingual warning.Justice Laws 3

Notification & registration

  • Each product needs a product licence from Health Canada’s Natural and Non-prescription Health Products Directorate (NNHPD).Health Canada 2Justice Laws 5
  • Anyone who manufactures, packages, labels or imports a natural health product for sale needs a site licence and must meet the good manufacturing practice rules.Justice Laws 5

Import documents & HS code

  • Health Canada warns that packages containing non-compliant health products may be seized or refused entry.Health Canada 1
  • The importer needs an NHP site licence.Justice Laws 5
  • Any surtax on goods of Chinese origin is outside this guide. Confirm with your customs broker.Verify locally
Customs classification and documents for Canada
Tariff code2404.91.00.90 · Customs Tariff, for oral application, other; MFN free (2026)CBSA 7
Shipped by JADEHARECommercial invoice, packing list, certificate of origin, batch COA, SDS, ingredient list and label proof
Confirm with your brokerFinal tariff line, duty and excise, and any import licence or permit your goods need

Changes to watch

  • New natural health product labelling requirements, including the Product Facts table, apply by 22 June 2028.Health Canada 6

Which JADEHARE SKUs fit Canada?

  • JADEHARE standard SKUs start at 6 mg per pouch, above the 4 mg non-prescription threshold, so none fits the Canadian route as standard.Health Canada 2
  • Only mint and menthol are allowed, which rules out the fruit, coffee, dessert and energy SKUs.Justice Laws 3
  • A mint or menthol product of 4 mg or less would still need its own Health Canada product licence before sale.Health Canada 2Justice Laws 5

Need a different strength, flavor or label for Canada? Seecustom nicotine strengths andcustom packaging.

Primary sources

  1. Only use authorized nicotine pouches as directed (advisory, updated 21 August 2025) · Health Canada
  2. Revisions to the Prescription Drug List: nicotine buccal pouches (14 January 2026) · Health Canada
  3. Supplementary Rules Respecting Nicotine Replacement Therapies Order (SOR/2024-169) · Justice Laws
  4. Canada Gazette Part II, SOR/2024-169 and regulatory impact analysis (28 August 2024) · Canada Gazette
  5. Natural Health Products Regulations (SOR/2003-196) · Justice Laws
  6. Improved labelling for natural health products · Health Canada
  7. Customs Tariff 2026, chapter 24 (T2026-2) · CBSA

Sources checked 16 October 2026. JADEHARE supports labels and documents, but the importer remains responsible for market authorization.

Nicotine pouches in Canada: FAQ

Are nicotine pouches legal in Canada?

Only Health Canada-authorized pouches may be sold. A pouch of 4 mg or less is regulated as a non-prescription natural health product with its own product licence (NPN), and above 4 mg it is a prescription drug. Health Canada says authorized pouches are not for recreational use.

What flavors are allowed for nicotine pouches in Canada?

Only mint, menthol or a mix of the two, under the Supplementary Rules Respecting Nicotine Replacement Therapies Order (SOR/2024-169).

Where can nicotine pouches be sold in Canada?

Only by a pharmacist or a person under a pharmacist’s supervision, kept out of customer self-selection. Provinces can add their own rules.

What is the maximum nicotine strength for pouches in Canada?

Non-prescription pouches are limited to 4 mg of nicotine per pouch. Health Canada states that no authorized pouch in Canada contains more than 4 mg.

What HS code do nicotine pouches use in Canada?

Customs Tariff 2404.91.00.90 (for oral application, other), MFN duty free in the 2026 tariff. Health Canada licensing rules still decide whether the goods can enter.

B2B inquiry

Planning to import nicotine pouches in Canada?

Tell us your market, channel and volume. We share product documents, lab reports and label proofs for your legal review, and reply within one business day.

  1. 1
    Send your briefMarket, volume, flavors, packaging
  2. 2
    Quote & sample planPrice, MOQ and lead time
  3. 3
    Free samplesTest flavors and strengths
  4. 4
    ProductionApprove and go to mass production

Request a quote or free samples

Step 1: your project
Strengths of interest

B2B only. We reply within 1 business day · WhatsApp chat opens after you send this form.

Get a Quote

Chat with our sales team on WhatsApp

Two quick steps about your business, then WhatsApp opens with your inquiry reference.