WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Market guide · United Arab Emirates

Nicotine Pouch Regulations in the UAE: Importer Guide

Tobacco-free nicotine pouches in the UAE must meet the mandatory technical regulation UAE.S 5061:2025, and they count as tobacco products for the 100% excise tax. Confirm the standard’s detailed clauses with MoIAT before you plan a launch, starting with the nicotine-source rule.

  • Premarket authorization required
  • Min. age: 18 (on-pack statement; confirm locally)
  • Last reviewed 16 October 2026

Importer guide, not legal advice. Last reviewed 16 October 2026 against the primary sources linked on this page. Rules change often: confirm every point with the regulator or local counsel before you order. Points markedVerify locally could not be confirmed against a primary source.

United Arab Emirates at a glance

Last reviewed 16 October 2026
Status
Premarket authorization required
Legal status & classification
Mandatory technical regulation UAE.S 5061:2025; conformity certification before sale.
Minimum age
18 (on-pack statement; confirm locally)
Nicotine strength limit
20 mg per pouch in the standard (confirm locally)
Flavor rules
Allowed within GCC flavoring rules (confirm locally)
Labelling & health warnings
Arabic and English warnings on 30%+ of a main face (confirm locally)
Notification & registration
ECAS conformity certificate from MoIAT before sale
Import documents & HS code
100% excise as a tobacco product from 1 January 2026
HS code
2404.91 (HS subheading for oral application; confirm the 12-digit GCC/UAE line)
JADEHARE SKUs that fit
None as standard if tobacco-derived nicotine is required

Legal status & classification

  • Cabinet Resolution No. (2) of 2025 makes UAE.S 5061:2025 “Tobacco-Free Nicotine Pouches” a mandatory technical regulation in the UAE. It has applied since July 2025.UAE Legislation 1UAE Legislation 2
  • The standard’s text is sold by MoIAT and is not on the legislation portal. Copies we reviewed say pouches may not be imported, manufactured or marketed before official approval from the authority.Verify locally
  • Those copies also require pharmaceutical-grade nicotine from a natural source, extracted from tobacco. Read that way, pouches made with synthetic nicotine would not comply.Verify locally

Minimum age

  • Copies of the standard require the pack to state that sale to persons under 18 is prohibited.Verify locally
  • Whether Federal Law No. 15 of 2009 on tobacco control also covers tobacco-free pouches was not confirmed.Verify locally

Nicotine strength limit

  • Copies of the standard set a maximum of 20 mg nicotine per pouch, limits on pH and water activity, and 15–20 pouches per pack.Verify locally

Flavor rules

  • Copies of the standard allow flavorings that meet the Gulf technical regulation for food flavorings, and list substances that may not be added, including pulegone, menthofuran, coumarin and capsaicin.Verify locally

Labelling & health warnings

  • Copies of the standard require Arabic and English warnings on more than 30% of a main face: a nicotine addiction warning, a keep-out-of-reach-of-children statement and an 18+ symbol.Verify locally
  • They also require production and expiry dates, nicotine per pouch, ingredients in descending order, origin, net weight and “For sale in the United Arab Emirates”. They ban strength words such as light or strong, and packs that resemble food, cosmetics or toys.Verify locally
  • Child-resistant packaging (GSO ISO 8317) and tamper-evident seals are required.Verify locally

Notification & registration

  • MoIAT’s conformity certificate service for regulated products requires a valid UAE trade licence and a test report from an accredited laboratory.MoIAT 3
  • The document pack the standard lists (ingredients with CAS numbers, toxicological risk assessment, stability studies, lab reports, ISO 9001 and child-resistant packaging certificates) should be confirmed with MoIAT or a notified body.Verify locally

Import documents & HS code

  • From 1 January 2026 all items in Chapter 24 of the GCC Common Customs Tariff are tobacco products for excise purposes, taxed at 100%. Products exclusively intended to assist smoking cessation are excepted.Federal Tax Authority 4
  • Businesses that import excise goods must check their registration obligations with the Federal Tax Authority.Federal Tax Authority 5
  • Confirm the 12-digit UAE customs line with your broker; Saudi Arabia and Bahrain use GCC line 2404.91.30.00.00 for oral nicotine pouches.Verify locally
Customs classification and documents for United Arab Emirates
Tariff code2404.91 · HS subheading for oral application; confirm the 12-digit GCC/UAE lineVerify locallyWCO 6
Shipped by JADEHARECommercial invoice, packing list, certificate of origin, batch COA, SDS, ingredient list and label proof
Confirm with your brokerFinal tariff line, duty and excise, and any import licence or permit your goods need

Which JADEHARE SKUs fit United Arab Emirates?

  • All six standard strengths (6–19 mg) sit under the 20 mg per pouch maximum in copies of the standard.Verify locally
  • JADEHARE pouches use synthetic nicotine. If the tobacco-derived nicotine requirement is confirmed, none of the standard SKUs complies as it is.Verify locally
  • Strength descriptors and dessert-style or toy-like pack designs would also need review against the labelling clauses.Verify locally

Need a different strength, flavor or label for United Arab Emirates? Seecustom nicotine strengths andcustom packaging.

Primary sources

  1. Cabinet Resolution No. (2) of 2025 on the Technical Regulation for Tobacco-Free Nicotine Pouches · UAE Legislation
  2. Table attached to Cabinet Resolution No. (2) of 2025 (UAE.S 5061:2025) · UAE Legislation
  3. Issue conformity certificates for regulated products (ECAS) · MoIAT
  4. Cabinet Decision No. 197 of 2025 on excise goods and tax rates (effective 1 January 2026) · Federal Tax Authority
  5. What is excise tax · Federal Tax Authority
  6. HS Nomenclature 2022, chapter 24 (heading 24.04) · WCO

Sources checked 16 October 2026. JADEHARE supports labels and documents, but the importer remains responsible for market authorization.

Nicotine pouches in the UAE: FAQ

Are nicotine pouches legal in the UAE?

Tobacco-free nicotine pouches can be sold only if they meet the mandatory technical regulation UAE.S 5061:2025, made binding by Cabinet Resolution No. (2) of 2025, and hold the required conformity approval. Confirm the standard’s detailed requirements with MoIAT.

Can synthetic nicotine pouches be sold in the UAE?

Possibly not. Copies of UAE.S 5061:2025 require nicotine from a natural source, extracted from tobacco. Confirm this clause against the official standard from MoIAT before planning a synthetic nicotine launch.

What is the maximum nicotine strength for pouches in the UAE?

Copies of UAE.S 5061:2025 set a maximum of 20 mg nicotine per pouch. Verify against the official standard.

Are nicotine pouches subject to excise tax in the UAE?

Yes. From 1 January 2026 all Chapter 24 goods in the GCC tariff, which includes heading 2404, are tobacco products for excise purposes at 100%, except products exclusively intended to assist smoking cessation.

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